Winning LinkedIn Strategies for Businesses in 2025

Authored by: Kelsey Blum – Partner Marketing Manager

What does it take to stand out on LinkedIn in 2025? At Brand House, we’ve been digging into the latest algorithm shifts to help businesses like yours succeed. The platform’s constantly changing. With that, it means that impressions are shrinking, engagement’s deepening, and the rules are changing. With over 1 billion members worldwide and 61 million companies competing for attention, visibility is harder to earn than ever. We’re here to share what we’ve discovered and how your business can dominate LinkedIn this year. Shoutout to Chris Donnelly for the stellar graphic that sparked this exploration.

What’s Happening on LinkedIn in 2025

The data’s eye-opening: the average post now gets 65% fewer impressions, but engagement per post is up 12%. Carousels and PDFs outperform other formats by 1.9x, while video reach has crashed 200%. Ads are everywhere—up 16% from 2024—and AI comments are fizzling out. Posting 1-2 times a day is optimal, especially since LinkedIn users are logging in more often, with daily active users up 14% from last year. Businesses need to adapt to this leaner, meaner algorithm.

Our Playbook for Businesses on LinkedIn

At Brand House, we’ve been testing what works, and here’s how businesses can sharpen their LinkedIn game in 2025:

Choose Winning Formats: Carousels and cheat sheets are your secret weapons. They’re 1.9x more effective at grabbing attention which is perfect for showcasing your expertise.
Nail the Length: Keep posts between 800-1,000 words. It’s enough to deliver value without losing your audience.
Simplify Your Writing: Shorter sentences boost readability by 30%. Make it easy for busy professionals to skim and engage.
Pair Ideas with Visuals: Strong concepts plus graphics lift performance by 36%. Think infographics or bold stats that pop.
Hook Them Fast: Two-sentence hooks perform 20% better. Start with a punchy problem-solution combo to reel them in.
Give Yourself a Boost: Liking your own post gives a 5% lift. It’s a small tweak with a real playoff.
Engage Strategically: Comment on posts that are 2-3 days old to keep conversations alive and build connections.
Double Down on Visuals: Infographics and carousels aren’t just trendy, they’re proven to outperform by 1.9x.
Warm Up Your Account: Spend 15 minutes commenting before posting to prime your visibility.
Stay Active Post-Launch: After you post, stick around for 15-30 minutes in the comments. It fuels engagement and signals relevance.

Understanding Engagement Levels

Not all actions carry the same weight. Here’s how businesses can prioritize:

Very High Engagement: Reposts are the ultimate win—encourage them with share-worthy content.
High Engagement: Good comments, dwell time, and saves show your post’s resonating. Aim for these.
Medium Engagement: Emojis are fine, but they won’t push you far.
Low Engagement: Likes are the baseline—nice, but not enough on their own.

How Businesses Can Win Big

For us, 2025 is about working smarter on LinkedIn. Fewer impressions mean you’ve got to make every view count—focus on high-impact formats, tight messaging, and real engagement. Businesses that lean into carousels, craft sharp hooks, and stay active in the comments will cut through the noise. We’re seeing it work for us, and it can work for you too.

Save this for your next strategy session. What’s your business doing to crack LinkedIn this year? Drop us a note; we’d love to hear your take!