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The dominant color is the primary color in the design. It sets the overall tone and mood of the website and is usually the most prominent color. The dominant color should reflect your brand’s personality and message. For example, if you’re designing a website for a luxury brand, you may want to use a dominant color that exudes elegance and sophistication, like deep purple or navy blue. On the other hand, if you’re designing a website for a fun and playful brand, you may want to use a dominant color that’s bright and cheerful, like yellow or orange.
Learn how personal brands drive more engagement than corporate content and how to build your internal creator program.
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