Marketing for Accounting Firms

Strategy Planning & Reporting Content Marketing Social Media Management CRM & BD Coaching Digital Marketing Services Employer Branding Industry Niche Specialties Paid Digital Advertising SEO Optimization Web Design Mergers & Acquisitions

For When Fairy Dust Falls Flat - Try Real Marketing

What's Our Secret?

Tired of marketing agencies that treat you like just another client?

We’re different. Brand House Marketing was founded by and is still backed by a CPA firm, which gives us an in-depth perspective on the industry and how to market an accounting firm.

Our team started their industry experience as accounting marketers working inside an IPA Top 300 CPA firm. We’ve spent years learning the ins and outs of the accounting world, participating in industry associations and attending conferences, networking with other accounting marketers and firm partners, and understanding the pain points that keep accounting leaders up at night.

We are still heavily involved in the industry today. We continue to serve our parent firm and help other small—to mid-size CPA firms reach their growth goals by leveraging our deep understanding to craft marketing strategies that drive growth for your firm.

We are active in the Association for Accounting Marketers (AAM), the AICPA and their MAP Group Communities, Professional Services+, CPA 360, and more. We believe in partnering for success. That’s why we actively participate in these accounting associations and advance our knowledge of the latest accounting trends. This keeps us on the same page as you, allowing us to develop marketing solutions that truly propel your firm forward.

Accounting Marketing Services

How are you bettering your firm?

That’s the first question we ask when developing your marketing service plan.

Like any ambitious accounting firm, you’re likely aiming for growth– whether it’s expanding your book of business with quality clients, growing your staff base by recruiting and retaining top talent, or increasing revenue margins through cross-selling services to existing clients.

We’ve experienced these challenges firsthand with our parent firm, and we know how to strategize with you to understand your vision and develop a customized plan that drives results.

Our Accounting Marketing Tips

Why Your Employees Are Your Best Marketers

Business professional analyzing data on a digital tablet

How Closed-Loop Reporting Helps Your Accounting Firm

The HubSpot Advantage for Small Businesses

Networking for Growth in the Accounting Industry

Improving Your Website’s Accessibility

Accounting Firm Niche Marketing

Who Are Our Clients?

Well, they are just like you.

They’re Partners and Accounting Marketers who are looking for the secret sauce to marketing their accounting firm; and we just happen to have that recipe.

We work with small to mid-size accounting firms in the U.S. that either don’t have a marketing department at all, are a marketing warrior of one, or have an established department of creative marketing minds.

We build strong bonds and relationships with all of our clients and jump in that proverbial trench with them and act as members of their firm.

Whether you handle your firm’s marketing solo or have a small marketing team, we can enhance your efforts or completely oversee them.We’re here to act as your firm’s marketing department or to augment the team you already have in place.

We adopt a data-driven marketing strategy, focusing on your most profitable service lines and targeting the right clients.

By understanding the nuances of the accounting industry, from bookkeeping to complex client accounting services, we speak your language and align with your busy periods.

Our approach includes regular progress reviews and clear communication, ensuring you’re always informed. Working closely with you, we provide practical advice to amplify your ROI, blending our deep industry knowledge with data insights for maximum impact.

Our Services

Budgeting, Strategy Planning, & Reporting

Together with you and your Partners, we’ll have an in-depth conversation about the firm’s vision, present our industry insights on what a 'healthy' budget looks based on your goals. Crafting a strategy that optimizes that budget isn't just a task—it's an art, and we'll approach it with great detail, pinpointing the KPIs that matter most. Then our reporting will provide your firm with actionable insights that drive meaningful returns on your investment, ensuring you're always moving forward with confidence.

Digital Advertising

We understand the unique challenges in digital marketing for accountants and create strategies that compliment your brand and resonate with clients’ needs. Focusing on attracting high-value clients, our data-driven approach ensures efficient marketing efforts that deliver a clear ROI.

Employer Branding

Our employer branding services elevate your CPA firm by highlighting your distinctive culture and opportunities, engaging top accounting talent through a curated mix of channels like social media and job boards. We help articulate your firm’s unique appeal and turn your employees into brand ambassadors, thus enhancing your brand’s allure to secure top talent for ongoing success.

Mergers & Acquisitions

Our agency excels in mergers and acquisitions, offering unparalleled expertise and a partnership based on a deep M&A process understanding. With a strategic roadmap for smooth transitions, and a proven track record of guiding accounting firms to success, we promise an M&A experience that goes beyond your expectations.

Social Media Management

Our social media marketing services for accounting firms are designed to amplify your firm’s presence and thought leadership across social platforms. We maintain a consistent brand voice, optimize content scheduling, and engage with your audience. We also take a personalized approach in managing the LinkedIn accounts of your Partners, fine-tuning your BD efforts to connect authentically with your ideal clients and peers within the industries you serve. This strategic approach not only boosts brand awareness, but also positions your Partners as industry experts, generating qualified leads.

Content Marketing

Utilizing our content marketing services, your accounting firm will share critical insights and establish itself as a prominent thought leader in the financial industry. We meticulously craft content that probes into the intricate details of accounting and your

Direct Mail Campaigns

Our direct mail services for accounting firms offer a tangible, personal touch that not only stands out in the daily mail shuffle but also cements your brand in the minds of key decision-makers.

Graphic Design

Elevate your firm’s brand with our graphic design services, uniquely balancing professionalism and approachability to stand out in the marketplace. Our designs captivate your audience, reflecting your unique identity and values.

Paid Digital Adveritsing

We use paid digital ads to effectively showcase your accounting firm to the right clients. By strategically aligning creative execution with your firm’s capabilities, we drive more qualified leads to create maximum impact where it counts, propelling your growth.

Traditional & Print Marketing

Traditional and print marketing continue to hold significant importance for accounting firms, offering a tangible touchpoint that resonates well with certain client segments. By integrating your firm’s expertise into every brochure or business card, you reinforce trust and professionalism in your client interactions.

CRM & BD Coaching

It’s no secret that the accounting industry faces challenges with CRM adoption. That’s why we've partnered with a transformative software, helping accounting firms manage their relationships and optimize business development processes seamlessly. The strength of HubSpot CRM for accounting firms is its integrated approach, combining client management, marketing automation, and sales engagement into one system. This integration allows firms to have personalized and timely communication–key for nurturing relationships. As a certified HubSpot partner, we provide HubSpot sales and onboarding, customizations, and management, designed specifically for the needs of your firm.

Email Marketing & Marketing Automation

We create personalized email campaigns that capture attention with high open rates and communicate directly to your audience’s needs, building trust and connection. By leveraging marketing automation, we save you time and turn your outreach into a lead-generating powerhouse that consistently delivers returns on your investment.

Industry Niche Marketing

As the saying rings true, “you can’t be everything to everyone.” We’re going to take you beyond merely identifying your accounting firm's niche or multiple niches; we guide you to meticulously carve out a hyper-focused sector within that niche, ensuring you're not just another player in the industry specialization world, but a recognized expert in your specific domain with precise advice.

Search Engine Optimization (SEO)

Our SEO services for accounting firms enhance your online visibility, effectively aligning your website with the specific needs of your target audience. By conducting thorough keyword research, creating valuable content, and optimizing website design and functionality, our team transforms your site into a robust lead-generation tool, establishing you as the prime choice for potential clients when they need your services.

Web Design

Our expertise is in creating immersive, beautifully designed accounting sites that prioritize user experience with intuitive layouts and easy navigation. We focus on enhancing your digital footprint through site revamps or new page integrations, aiming for a cohesive online presence that captivates and meets business goals.