Marketing for Accounting Firms

Social Media Digital Marketing Paid Advertising SEO Optimization Web Design

What Makes Us the Better Fit?

Tired of marketing agencies that treat you like just another client?

We’re different. Brand House Marketing was founded by, and is an affiliate of, an IPA Top 300 CPA firm. Our marketing professionals have years of hands-on experience in this sector.

We understand the accounting industry, are fully immersed in industry associations and conferences, and appreciate the pain points and opportunities that most firms face as they navigate growing their businesses. In addition to serving our parent company, we work with other CPA firms in North America to help strengthen their brands and increase demand for their services.

You can rely on us to stay current. We are active in the Association for Accounting Marketers (AAM), the AICPA and their MAP Group Communities, BDO Alliance, CPA 360, and more. Our involvement in these organizations ensures we are aware of accounting news and enables us to provide our CPA clients with valued services from top-level accounting marketing professionals.

Client Testimonials

Working with Brand House has been a game changer. They got to work quickly, synthesized complex data into actionable campaign goals, and easily adapted the ad copy to match the tone and voice of our firm. I cannot express enough how grateful we are for the team’s guidance and support; it has already made a tremendous difference in the quality and results of our digital presence. I trust their judgment and recommendations, and look forward to our continued partnership.

Accounting Marketing Services

How are you bettering your firm?

That’s the first question we ask when developing your marketing service plan.

Like any ambitious accounting firm, you’re likely aiming for growth– whether it’s expanding your book of business with quality clients, growing your staff base by recruiting and retaining top talent, or increasing revenue margins through cross-selling services to existing clients.

We’ve experienced these challenges firsthand with our parent firm, and we know how to strategize with you to understand your vision and develop a customized plan that drives results.

Hear From Our Client

Our firm has been so pleased with the expertise that Brand House has been able to offer us. They have given great suggestions on how to improve our digital marketing. Most importantly, they have been a great strategy partner and in the short time we have been working with them have already elevated our marketing efforts.

Our Accounting Marketing Tips

What Happens When Your Firm’s Growth Walks Out the Door?

Business professionals looking at their phones overlaying a city skyline at sunset

Your Tech Tools and Your Accounting Firm

Why The Fullback Strategy Helps Firms Win

Your Firm Can Do So Much More

Your Tax Season’s Over. Now What?

How Smart Marketing Wins Accounting Talent Battles

Who Are Our Clients?

They’re Partners and Accounting Marketers who are looking for the secret sauce to marketing their accounting firm; and we just happen to have that recipe.

We work with small to mid-size accounting firms in the U.S. that either don’t have a marketing department at all, are a marketing warrior of one, or have an established department of creative marketing minds.

We build strong bonds and relationships with all of our clients and jump in that proverbial trench with them and act as members of their firm.

Whether you handle your firm’s marketing solo or have a small marketing team, we can enhance your efforts or completely oversee them. We’re here to act as your firm’s marketing department or to augment the team you already have in place.

We adopt a data-driven marketing strategy, focusing on your most profitable service lines and targeting the right clients.

By understanding the nuances of the accounting industry, from bookkeeping to complex client accounting services, we speak your language and align with your busy periods.

Our approach includes regular progress reviews and clear communication, ensuring you’re always informed. Working closely with you, we provide practical advice to amplify your ROI, blending our deep industry knowledge with data insights for maximum impact.

Our Services

Budgeting, Strategy Planning, & Reporting

Together with you and your Partners, we’ll have an in-depth conversation about the firm’s vision, present our industry insights on what a 'healthy' budget looks based on your goals. Crafting a strategy that optimizes that budget isn't just a task—it's an art, and we'll approach it with great detail, pinpointing the KPIs that matter most. Then our reporting will provide your firm with actionable insights that drive meaningful returns on your investment, ensuring you're always moving forward with confidence.

Content Marketing

Utilizing our content marketing services, your accounting firm will share critical insights and establish itself as a prominent thought leader in the financial industry. We meticulously craft content that probes into the intricate details of accounting and your

Paid Digital Adveritsing

We use paid digital ads to effectively showcase your accounting firm to the right clients. By strategically aligning creative execution with your firm’s capabilities, we drive more qualified leads to create maximum impact where it counts, propelling your growth.

Graphic Design

Elevate your firm’s brand with our graphic design services, uniquely balancing professionalism and approachability to stand out in the marketplace. Our designs captivate your audience, reflecting your unique identity and values.

Industry Niche Marketing

As the saying rings true, “you can’t be everything to everyone.” We’re going to take you beyond merely identifying your accounting firm's niche or multiple niches; we guide you to meticulously carve out a hyper-focused sector within that niche, ensuring you're not just another player in the industry specialization world, but a recognized expert in your specific domain with precise advice.

Search Engine Optimization (SEO)

Our SEO services for accounting firms enhance your online visibility, effectively aligning your website with the specific needs of your target audience. By conducting thorough keyword research, creating valuable content, and optimizing website design and functionality, our team transforms your site into a robust lead-generation tool, establishing you as the prime choice for potential clients when they need your services.

Social Media Management

Our social media marketing services for accounting firms are designed to amplify your firm’s presence and thought leadership across social platforms. We maintain a consistent brand voice, optimize content scheduling, and engage with your audience. We also take a personalized approach in managing the LinkedIn accounts of your Partners, fine-tuning your BD efforts to connect authentically with your ideal clients and peers within the industries you serve. This strategic approach not only boosts brand awareness, but also positions your Partners as industry experts, generating qualified leads.

Web Design

Our expertise is in creating immersive, beautifully designed accounting sites that prioritize user experience with intuitive layouts and easy navigation. We focus on enhancing your digital footprint through site revamps or new page integrations, aiming for a cohesive online presence that captivates and meets business goals.